Sports

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Sports *

Sports are one of the few places where millions of people experience the same moment at the same time. The creative has to match that energy, moving quickly while staying true to the brand and the event.

I've partnered with organizations including FOX Media and FanServ to create digital campaigns for some of the biggest names in sports. At FOX, I developed promotional campaigns for marquee events, including the FIFA Women's World Cup, where creative concepts progressed through an approval process that reached FIFA itself. At FanServ, I helped shape the UI and creative framework for a platform that generates dynamic, localized advertising tailored to teams, regions, and individual fan bases.

The challenge was balancing speed with quality, creating flexible creative systems that could scale across leagues, markets, and audiences without sacrificing the impact of the message.


Featured Project:
It's a Small World: The Animated Series

I'm very proud of co-creating It's a Small World: The Animated Series, an original show inspired by one of Disney's most beloved attractions.

I led the visual development overseeing character design, storyboards, branding, and the overall artistic vision while ensuring every creative decision honored the legacy of the original attraction and Disney's iconic IP. Our team partnered with Powerhouse Animation in Austin, Texas, to bring the world to life.

To capture the authentic spirit and dazzling artwork, we were granted behind-the-scenes access to Disneyland while the ride was closed for refurbishment, allowing us to walk through the sets, photograph the details, and study the environments firsthand. The visual style was deeply influenced by the timeless artwork of Mary Blair, whose distinctive use of color and geometric forms defined the experience.

We also had the privilege of collaborating with Disney Legend Richard Sherman, co-writer of the original 1964 "It's a Small World" song, who created an original theme song for the series titled "Merry Way."

Sponsored by Rosetta Stone, the series introduced language-learning moments through the character Wazoh, a globe-trotting bird who taught children Spanish throughout each episode. The accompanying Rosetta Stone Kids app reached the #1 position in the App Store's language learning category.

The series premiered on Disney Junior and Disney's YouTube channel, bringing a classic Disney experience to a new generation through animation, music, and storytelling.

  • "Imagine for a moment the weight of taking a beloved IP such as the "It's A Small World" ride and being tasked with creating something new and innovative that was true to such an iconic piece of Disney history. Scot was able to lead the art team through this difficult task and keep the project fun and exciting for everyone involved. The feeling of true collaboration on this project was unlike many projects of this level tend to have, and that was due to Scot's ability to communicate efficiently and his artistic leadership and direction. Due, in large part to Scot's leadership, we created something true to the original that has a new and unique feel and kept all the brand decision makers and clients happy. I hope that we have the opportunity to work with him again soon.”

    — Brad Graeber CEO & CCO, Powerhouse Animation Studios, Inc.

  • "Scot has a great deal of experience developing and branding shows both live-action and animated for web experiences and also internal pitches. He is patient, nurturing, and supportive supervisor, passionate about growing the skill-set of his team and himself. He often kept the integrity of projects grounded and focused, ensured that the quality of work going public was at its best quality, and managed expectations between the creative and executive teams well. I'm fortunate to have been mentored by such a talented and great guy."

    — Katia Oloy Visual Development, Disney Interactive

  • "Scot is a true innovator of product, whose skills go beyond his mastery of design. He is, at the core, an incredibly talented storyteller whose skills seamlessly arrive, crucially, in development and at the core of each product in which he is engaged."

    — Alfred Montejano
    Media Composer, Disney Interactive

  • "Scot is one of the most creative artists I've had the pleasure to work with. Always positive, always delivering more than expected and always making the projects he's working on look better than they sometimes are. As producer of many of Disney's original video series, I worked closely with Scot as he delivered style guides, logos, storyboards and strong creative leadership to myself and the team."

    — Brian Lerner

    Writer / Producer, Disney Interactive