Sports
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Sports *
Sports are one of the few places where millions of people experience the same moment at the same time. The creative has to match that energy, moving quickly while staying true to the brand and the event.
I've partnered with organizations including FOX Media and FanServ to create digital campaigns for some of the biggest names in sports. At FOX, I developed promotional campaigns for marquee events, including the FIFA Women's World Cup, where creative concepts progressed through an approval process that reached FIFA itself. At FanServ, I helped shape the UI and creative framework for a platform that generates dynamic, localized advertising tailored to teams, regions, and individual fan bases.
The challenge was balancing speed with quality, creating flexible creative systems that could scale across leagues, markets, and audiences without sacrificing the impact of the message.
Featured Project:
It's a Small World: The Animated Series
I'm very proud of co-creating It's a Small World: The Animated Series, an original show inspired by one of Disney's most beloved attractions.
I led the visual development overseeing character design, storyboards, branding, and the overall artistic vision while ensuring every creative decision honored the legacy of the original attraction and Disney's iconic IP. Our team partnered with Powerhouse Animation in Austin, Texas, to bring the world to life.
To capture the authentic spirit and dazzling artwork, we were granted behind-the-scenes access to Disneyland while the ride was closed for refurbishment, allowing us to walk through the sets, photograph the details, and study the environments firsthand. The visual style was deeply influenced by the timeless artwork of Mary Blair, whose distinctive use of color and geometric forms defined the experience.
We also had the privilege of collaborating with Disney Legend Richard Sherman, co-writer of the original 1964 "It's a Small World" song, who created an original theme song for the series titled "Merry Way."
Sponsored by Rosetta Stone, the series introduced language-learning moments through the character Wazoh, a globe-trotting bird who taught children Spanish throughout each episode. The accompanying Rosetta Stone Kids app reached the #1 position in the App Store's language learning category.
The series premiered on Disney Junior and Disney's YouTube channel, bringing a classic Disney experience to a new generation through animation, music, and storytelling.