Editorial & Content
BUSINESS REPORTS, FINANCIAL SERVICES & MORE
Objective
Create a premium, custom media kit that reflected CyberRisk Alliance's position as the top-tier network in the cybersecurity community. The goal was to elevate sales conversations with a sophisticated, magazine-quality piece that stood apart from competitors by replacing predictable stock photography with authentic imagery featuring real cybersecurity executives and industry influencers.
Learn more about CyberRisk Alliance
Solution
Led the project from concept to creation, art directed, and produced a full-day editorial photoshoot on location at the RSAC Conference, sourcing the photographer and directing talent to capture genuine moments with industry leaders. The resulting photography became the foundation for a bespoke, editorial-style digital media kit that combined compelling storytelling, modern design, and authentic imagery into a high-impact sales tool that reinforced CyberRisk Alliance's authority and premium brand position.
Agency: KingFish + Partners
Creative Director: Scot Forbes
Objective
Forbes partners with KingFish to deliver sleek, digital-first custom research reports tailored for business-savvy readers eager to stay ahead of the curve. Each report combines sharp insights with a clean, modern design that makes complex data easy to digest.
Solution
A premium digital experience that reinforces Forbes’ authority while engaging a new generation of ambitious professionals.
Agency: KingFish + Partners
Creative Director: Scot Forbes
Insights That Make Impact
Forbes Insights allows clients to commision reports that take a deep dive into the trends shaping business and finance. They combine the gravitas of Forbes reseach with an approach that breaks down complex topics into clear, actionable takeaways.
We meticulously designed each report to meet strict brand standards, combining clean visuals with reliable data, charts, and research to bring the insights to life.
The value is simple: readers get trusted research and expert perspectives that help them make sharper decisions, spot opportunities, and stay a step ahead.
Objective
To position Connection as a thought leader in cybersecurity by launching a content program focused on Malware Analysis—highlighting its role in identifying the behavior, intent, and impact of malicious software. The initiative aimed to raise awareness around early detection and prevention of cyber threats through a content series featuring key statistics and actionable insights.
Learn more about Connection
Solution
A series of Infographics, eBooks, articles.
Content Marketing Award Winner:
Best Infographic Series
Agency: KingFish + Partners
Creative Director: Scot Forbes
Creative Exploration
My early concepts were inspired by the campaign theme “Change Happens. Expertise Wins.”
The visual development process was rooted in creating a new dynamic brand aesthetic that communicates innovation, expertise, and transformation.
Using high-tech textures, abstract overlays, and layered imagery, we developed moodboards and early compositions to strike a balance between complex technology and real-world application. Emphasis was placed on bold colors and bright gradients to signal energy and forward momentum.
Smarter Content.
Greater Impact.
The execution of this series involved the launch of thought leadership articles, eBooks, and infographics. All assets were featured in Connection’s digital outreach through branded email campaigns, third-party promotion, and direct sales activities, including trade shows and localized events.
We leveraged compelling data, narrative techniques, and bold design to spotlight the risks and consequences of malware and ransomware across five high-impact industries: Technology, Healthcare, Retail, Education, and Manufacturing.
The targeted audience included technology leaders (CIO/CTO/CISO) and business professionals (VPs, Directors, etc.) working within the IT sector.
Financial Content That Builds Trust
Creating content for the financial industry demands precision, clarity, and discipline. For equirtable, I developed whitepapers, eBooks, presentations, executive reports, and sales collateral that transformed complex investment strategies and financial products into accessible, engaging narratives. Every asset adhered to rigorous brand standards and navigated extensive legal and compliance reviews without sacrificing creativity or impact.
Where Complexity Meets Clarity
I designed marketing and thought leadership content for wealth management and private banking audiences, creating whitepapers, investment guides, presentations, brochures, client communications, and digital assets that reflected the sophistication and trust of the brand. Working within established visual standards and regulatory requirements, I translated complex financial concepts into clear, polished experiences that supported advisors, strengthened client relationships, and reinforced a premium brand experience.
